FedEx Delivers for the Food Bank For New York City
Community Support, Healthy Meals on the Menu for Kids Café Program
WHAT: FedEx will team up with the Food Bank For New York City to support the “Open Market” BackPack Program — a program that provides children from low-income families access to fresh produce and healthy food items to make meals at home. FedEx volunteers will visit the Citizens Advice Bureau’s Café Cielo, a program established by the Food Bank For New York City in the Bronx to deliver new tote bags, which students will use to collect produce and other food to make balanced, nutritious meals at home. The program is designed to meet children's needs at times when school meals are not available (weekends and school vacations). Volunteer couriers will also join students in activities to encourage health and fitness.
The “Open Market” BackPack program was introduced in 2006 to three Kid Cafés in New York. The first of its kind in the country, the program provides children with nutrition education and gives them the opportunity to “shop” for themselves in a supermarket-style environment. Students are also provided with information they can take home and share with family members. A recent grant made by FedEx will help to offset the operating budget of this program for the Food Bank.
STATISTICS: According to Feeding America, of the 36 million Americans currently living at risk of hunger, one third are children.
In New York City, one out of every five children relies on emergency food, making kids one of the largest groups accessing food assistance programs in the city.
WHO: Minerva Delgado, Director of Agency Resources, Food Bank For New York City
Jeanne Tibbets, Program Coordinator, Kids Café Cielo
Sam Nesbitt, Managing Director, FedEx Express
Michael Dickson, Sales Director, FedEx
WHEN: Thursday, April 2, 2009
Media should plan to arrive by 3:30 p.m.
WHERE: Kids Café Cielo, Citizens Advice Bureau
1130 Grand Concourse, Bronx
[Media credentials required]
VISUALS: - Special delivery of tote bags with students, Food Bank staff, and FedEx volunteers
- FedEx volunteers help students select healthy food and participate in fitness activities
- Interviews with Food Bank and FedEx representatives