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Food Bank For New York City Launches 'NYC Goes Orange' to Fight Hunger

Empire State Building, Lincoln Center Fountain, New York Philharmonic among Others "Go Orange" October 16–20, To Help Two Million New Yorkers at Risk of Hunger

New York, NY October 16, 2005  NYC Goes fight hunger! From October 16–20, the Food Bank For New York City will be joined by many of the city's iconic buildings and monuments — including the Empire State Building, Lincoln Center, 1 Madison Clock Tower, Con Edison Tower, Woolworth Building, Brooklyn Borough Hall — corporations, retailers, restaurants, cultural institutions, and individuals, in a week-long, citywide initiative — NYC Goes Orange — to raise funds and awareness of the fact that two million people in New York City are at risk of going hungry. Orange is the color of hunger awareness.

There are many ways to Go Orange and show your support for hunger relief. Be a Food Bank Ambassador by wearing the Go Orange Hunger Awareness Pin. Designed by famed photographer, illustrator and filmmaker, Matt Mahurin, the Go Orange pin simultaneously symbolizes that one in four New Yorkers is at risk of going hungry and that each individual pin bearer is doing their part to help end hunger. To make a donation and to get your pin, log on to

In addition to Gotham being lit orange — from the landmark Empire State Building to the exquisite Fountain at Lincoln Center to Historic Brooklyn Borough Hall and the Con Edison Tower — NYC Goes Orange officially kicks off at the New York Philharmonic with a weeklong food drive that is open to concertgoers and the general public. Corporations like Credit Suisse, ING Direct and Fleishman-Hillard are holding employee food drives. New York Knicks fans who wear something Orange to Madison Square Garden on October 17th will be entered into a raffle to win lunch and a game of hoops with Knicks shooting guard Jamal Crawford. New Yorkers can shop online for Junior's famous pumpkin cheesecake and a percentage of the proceeds will be donated to the Food Bank. Animal lovers can check out the Bronx Zoo. New York eateries are cooking-up orange specials from drinks to desserts and Chef Mario Batali's famed eatery Otto will promote Go Orange throughout the week. Go Orange! Fight Hunger!

At least two million New York City residents are at risk of going hungry. The majority of them are women with children, the elderly, the disabled and the working poor. Food Bank For New York City, the city's primary supplier of food for the hungry, helps provide the food for more than 250,000 free meals served each day by more than 1,200 nonprofit community food programs in the five boroughs. Last year, the Food Bank distributed more than 67 million pounds of food and was recognized as the 2004/05 Food Bank of the Year by America's Second Harvest, The Nation's Food Bank Network. For more information, visit our website at or call 866.NYC.FOOD.

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