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CookShop for Teens: EATWISE


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SOCIAL MARKETING

CookShop for Teens is complemented by the CookShop social marketing campaign, Change One Thing, which encourages teens to make at least one healthy food or drink choice per day.

New York City teens are making independent choices, like how to spend time with their friends and where to spend their money, in neighborhoods saturated by advertisements promoting unhealthy food choices, and where access to healthy food may be limited. In that environment, making healthy food choices can be a challenge, because the healthy choice is often not the obvious one.

CookShop, one of the nutrition education programs offered by the Food Bank For New York City, confronts this challenge by helping low-income students and families in New York City gain the knowledge and skills needed to make healthy choices. CookShop for Teens (or EATWISE: Educated and Aware Teens Who Inspire Smart Eating) gives young people the knowledge and skills to make informed decisions about what they eat and drink, and trains them to become peer nutrition educators.

Through training provided by the Food Bank, EATWISE participants learn about nutrition, food systems, media awareness and peer education techniques. They put these skills to work, connecting and engaging their schoolmates and communities with the message of healthy eating promoted by CookShop’s social marketing campaign, Change One Thing. In the process, participants improve their own eating habits, promote better nutrition and food access, and develop leadership and public speaking skills.  

The Food Bank provides EATWISE participants with fun and interactive trainings, materials for activities, and ongoing support.

To become involved in or learn more about EATWISE, contact our CookShop team.

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